I’m a fan of Apple products. I think their functionality is excellent. Once I get hold of a new iPhone on its launch day, I want to flaunt it to my friends. I might want to casually open up my MacBook Air at Starbucks. There’s definitely a part of me that wants to show off my worth as someone who chooses Apple products and can appreciate their great designs and usability. I think this type of urge is natural and there’s nothing wrong with it, in and of itself.
