This is an example of what we consider an outcome-based road map. It neatly ties the work you’re planning to the outcomes you believe the work will have, and it ties the outcomes you seek to the strategic objectives you are trying to achieve. It creates a coherent story that connects the leadership of the organization to the troops on the ground. One manager at the company told us, “The best companies have a ‘product editor.’ They have a story. If you look at Apple, they have a story, a narrative. With this approach, we have a story. As a product lead, I love this. I have direction.”
