Creating Culture The way you charter work creates culture. If you ask people to build features, they will, and they will value the delivery of those features, even if delivery doesn’t create big picture success. They will value the traits and behaviors that make it possible to deliver features. On the other hand, if you ask people to be responsible for success, you are asking them to work in a new way. And although eventually this approach will shape a new culture, that cultural transition needs to be made consciously, and new cultural traits need to be developed and supported.
