The most common way to organize teams so that they can respond quickly is to use agile methods. Agile methods promote team-level empowerment and decision making based on data. Unfortunately, many companies have adopted agile methods without really understanding why they are doing so. Often these methods are used simply to execute a predetermined plan. Decision making—the ability to respond to feedback from the market—remains outside the team, and thus operates at a much slower pace. This is the mindset of the industrial age, a mindset driven by the pursuit of perfection, lengthy production
...more
