So instead of organizing “projects” that have a start and end date, agile approaches argue for creating standing teams that own an effort on an ongoing, continuous basis. Thus, instead of chartering a team to build a set of features, we can charter teams to achieve a set of outcomes, as we discuss in chapter 5. Indeed, this is what has happened at AutoTrader UK, where teams are no longer funded annually to build a set of features. Instead, the organization now checks in with each team on a quarterly basis to see how it’s tracking against initiative goals. Initiative goals are quantitative and
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