Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

by Jeff Gothelf

The changes required will go deep. As we’ve discussed, they cut across every department and function in an organization. Finance will need to reassess the way budgets are made. Product management will need to reassess road maps and portfolio planning. Marketing and sales must move from a predictable, feature-based world into a world of continuous value creation and delivery. “This year’s model” is a thing of the past. Legal teams and compliance teams will need to work with delivery teams to find safe ways to enable continuous learning. In other words, technology is no longer only an IT problem. The rhythm of technology is changing the rhythm of business, and we’re all going to need to adapt.