Donnie Berkholz

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The road map also has to strike a balance between making specific promises and allowing flexibility in both time commitments and features to be delivered. In other words, it has to communicate clearly what teams intend to do and, at the same time, allow for plans to change and evolve in response to learning. The team uses a combination of tactics here. First, team members are conscientious about time promises. And second, they try to limit making hard commitments to anything except the most near- term work.6 They slice the future into three buckets. During “current” work, which looks ahead ...more
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
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