Donnie Berkholz

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The first problem here is that the original approach—the one conceived by the client and sales team—is likely to be only partially right. This means that it’s also partially wrong. Projects need a way to correct for this situation, or else the early mistakes will be compounded. If decisions and information flow only one way—downstream—you never have the opportunity to correct mistakes as you go.
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
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