Sense and respond methods rely on a continuous feedback loop—an ongoing conversation (both metaphorical and literal) between our organizations and the people they serve. This conversation helps us figure out what our customers value, and it helps them express what they value. It allows us to try things out, see what works, and adjust until we find the sweet spot: something that creates value for both our customers and our business. This way of working, of navigating uncertainty, has been developed in parallel across many disciplines. We see these continuous, feedback-based processes in methods
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