The engine of digital production looks like the entrepreneurial team in the garage. At the heart of this team, you’ll typically find a balanced group made up of all the diverse capabilities you need to launch a digital product or service and to quickly interpret the insight generated by the resulting two-way conversations. The people on these teams generally fill three core roles: engineering, product management, and design. These three capabilities form a three-legged stool. Engineering is concerned with what’s feasible—what can be built. Product management is concerned with the viability of
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