But we need to take a step back and consider what “done” really means. Does it mean that we’ve shipped a product or launched a service? Does it mean that it’s making money for the company? Oddly, usually not. It’s usually a few steps back from that. Sometimes it means, “We’ve built the thing you specified in the contract.” Or sometimes it means, “We’ve written software, tested that it works, and deployed it to a server.” Usually, though, it doesn’t mean, “We’ve finished making something that we know adds value to the business.”
