This final point from Intuit is critical to enabling good planning across the portfolio, because it points to the importance of managing your budget toward different goals and, by inference, with different yardsticks. About this process, former Intuit vice president Hugh Molotsi wrote, “A common mistake companies make is measuring the progress of all their offerings using standard business metrics—like revenue, profit and customer acquisition—no matter what stage those offerings are in. Horizon planning helps us avoid that mistake by providing guidance on what our expectations should be from
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