Unfortunately, many companies have adopted agile methods without really understanding why they are doing so. Often these methods are used simply to execute a predetermined plan. Decision making—the ability to respond to feedback from the market—remains outside the team, and thus operates at a much slower pace. This is the mindset of the industrial age, a mindset driven by the pursuit of perfection, lengthy production cycles, assembly lines, and long chains of command. It’s also what will allow more-nimble competitors to capitalize on opportunities before you do. Instead, you must hand over
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