One of the clearest examples of the extent of our pride is how quickly it infiltrates even our attempts to “be humble.” When you encounter a person who—for whatever reason—is “trying” to be humble, you can spot it almost immediately. You may not be able to articulate why, but you know that the person is not actually humble. In fact, false modesty is so prevalent in our culture that we even have a term for it: the humble brag.

