What is the cause of this seemingly inescapable condition, of this enduring discontent? One modern theory is summarized by Haidt as the “Progress Principle.” People find more pleasure in working toward a goal than they experience when they actually attain it. Evolutionary psychologists opine that this is an adaptive mechanism. That is, they conjecture that our forebears who experienced postattainment disappointment were more likely to work harder to achieve higher goals. These people were then more likely to live longer and so, having more children, they passed down their genes to us.
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