Julian

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A non-cash contribution is pretty much anything an individual contributes without an outlay of cash. Time is an example of a non-cash contribution. There are no direct expenses associated with the time I spend working on a startup. Similarly, there are no direct costs associated with introducing the company to a qualified prospect I might know.
The Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups (Mike Moyer's Virtual Dojo)
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