Eye-tracking studies show that when we read a webpage or any text on a screen we don’t read it the same way that we read a book.21 Rather than our eyes passing from word to word along each successive line of text, we tend to read in an “F” pattern, where we read the top and left sides of the page, with a brief foray into the text somewhere in the middle, rather than the complete page line by line. Add in hyperlinks, ads, multimedia videos, scroll bars, and all of the other enticing distractions on a webpage, and it is not surprising that we have difficulty attending to anything for more than a
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