Assertive self-expression is direct, firm, positive — and, when necessary, persistent — action intended to promote equality in person-to-person relationships. Assertiveness enables us to act in our own best interests, to stand up for ourselves without undue anxiety, to exercise personal rights without denying the rights of others, and to express our needs and feelings (affection, love, friendship, disappointment, annoyance, anger, regret, sorrow) honestly and comfortably.
