action steps: a) Post daily videos. b) Send those videos by email to the list. c) Give resources to share. d) Start threads at least once a day. e) Give encouragement, celebrate special moments, and be positive whenever you can. f) Make it easy for them to share your message by providing tweets and photo posts. g) Ask them to change their FB photo to a square graphic of your book for the day (it will show up on their timeline, and all their contacts will see it). You’ll need a 2400 x 2400 pixel square version of your book cover for this, which your graphic designer can easily provide (you’ll
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