Lean UX: Designing Great Products with Agile Teams

by Jeff Gothelf

email, Emily, who is Director of UX at Hobsons, an educational-technology company in the Washington, DC, area, details the changes she’s made in her organization. Here are some excerpts that describe the journey her firm has taken: I think a lot of enterprise companies struggle to figure out the best way to implement these techniques. We initially got a great deal of resistance that we couldn’t do Lean UX because we’re “not a startup,” but of course that’s really not true. We brought in a coach to help reinforce with the team our goal of moving our development process toward a Lean UX methodology (it can help to have an outside voice to reinforce what’s being said internally), and since then we’ve made good progress. In less than a year, our team structure has moved from this: Figure 9-9. Hobson’s original team structure To this: