For Lean UX to succeed in your organization, all types of contributors — designers and nondesigners — need to collaborate broadly. This can be a hard shift for some, especially for visual designers with a background in interactive agencies. In those contexts, the creative director is untouchable. In Lean UX, the only thing that’s untouchable is customer insight. Lean UX literally has no time for heroes. The entire concept of design as hypothesis immediately dethrones notions of heroism; as a designer you must expect that many of your ideas will fail in testing. Heroes don’t admit failure. But
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