As we’ve been practicing Lean UX, we’ve learned to overcome the feeling that we are showing work in an “unfinished” or “ugly” state. We now know that our first attempt will inevitably require revision. So the sooner we get our ideas out, the sooner we can figure out what those revisions should be. Waiting too long to get that feedback is wasteful. We invest too much in the initial design and are less flexible to changes because of the effort we’ve already put in.
