In the preceding discussions, we looked at ways to use qualitative research on a regular basis to evaluate your hypotheses. However, as soon as you launch your product or feature, your customers will begin giving you constant feedback — and not only on your product. They will tell you about themselves, about the market, about the competition. This insight is invaluable — and it comes in to your organization from every corner. Seek out these treasure troves of customer intelligence within your organization and harness them to drive your ongoing product design and research, as depicted in
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