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Why do it? Permission to fail is the platform on which you build a culture of experimentation. Experimentation breeds creativity. Creativity, in turn, yields innovative solutions. When teams don’t fear for their jobs if they get something wrong, they’re more apt to take risks. It is from those risks that big ideas ultimately come.
To reduce the risk of investing too heavily in the wrong features, designs, and engineering implementations, we soften our stance from what is “required” to what is “assumed” to be true.
