The Startup Metrics for Pirates framework is condensed into the acronym AARRR (Pirates!) and, when expanded, looks like this: Acquisition Can we get customers to our new feature or product? Activation After we get them there, can we get them to use it? Retention Can we get them to use it again? And again? Referral Can we get them to tell their friends, colleagues, bosses, or others about it? Revenue Can we get them to pay us for this feature?
