Search logs Search terms are clear indicators of what customers are seeking on your site. Search patterns indicate what they’re finding and what they’re not finding. Repeated queries with slight variations show a user’s challenge in finding certain information. One way to use search logs for MVP validation is to launch a test page for the feature you’re planning. Following the search, logs will inform you as to whether the test content (or feature) on that page is meeting the user’s needs. If users continue to search on variations of that content, your experiment has failed.
