You’ll find during this exercise that there are gaps in your initial brainstorms. Some business outcomes might have no features created for them, whereas some features might not drive any value for the customer or the business. That’s the point of this exercise: to make sense of your initial round of thinking. After you’ve identified the gaps in your brainstorms, fill them in with new sticky notes or leave the less relevant ideas off the chart, as depicted in Figure 3-13. This will help make sense of the undoubtedly large number of ideas your team generates.
