Impact These are high-level measures of business health. Most companies measure these in the form of revenue, profits, sales, Net Promoter Score, and so on. As a measure of team-level success, these are usually too high level because it is often difficult to attribute a direct correlation between the launch of a tactical feature or a system optimization and an impact-level improvement. There are far too many factors that regularly affect these measures. It is therefore in your best interest to ask your teams to work on outcome-level metrics.
