Not feeding back evidence from the delivery work to the discovery backlog This challenge is symptomatic of an organization that is still thinking incrementally. After a feature makes it from discovery to delivery, the team will implement it as designed and ship it. The great thing about that is that, as soon as it’s live, this new feature begins to provide a new set of data about how well it’s working and where to focus your next discovery activities. Ensure that your team is continuing to collect feedback on shipped features and using that information to regularly assess the prioritization of
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