Nithin Alexander

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Place your outliers in a “parking lot” Tempting as it is to ignore outliers (or try to serve them in your solution), don’t do it. Instead, create a parking lot or backlog. As your research progresses over time (remember: you’re doing this every week), you might discover other outliers that match the pattern. Be patient.
Lean UX: Designing Great Products with Agile Teams
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