Despite the proliferation of Agile techniques like user stories, the user and their goals often become lost in the lengthy debates over features, designs, and implementations. Empathy is at the heart of great products and services. Designers often have been responsible for advocating for the user from an empathetic point of view. As we now know, this is not uniquely a designer’s responsibility. To achieve broader shared understanding of users and a deeper sense of empathy for what they are trying to achieve, we ask our teams to declare their assumptions about what users are trying to do, in
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