you should include a researcher on your team if you can. Just don’t outsource the work to that person. Instead, use the researcher as an expert guide to help your team plan their work and lead the team through their research activities. In the same way that Lean UX encourages designers to take a more facilitative approach, Lean UX asks the same of the researcher. Use your expertise to help the team plan good research, ask good questions, and select the right methods for the job. Just don’t do all the research for them.
