For Lean UX to succeed, your organization needs to adopt a mantra of “competencies over roles.” Every team member possesses a core competency — design, software development, research, and so on — and must deliver on that skill set. However, members might also possess secondary competencies that make the team work more efficiently. Allow your colleagues to contribute in any disciplines in which they have expertise and interest. You’ll find it creates a more engaged team that can complete tasks more efficiently.

