Create a customer journey map of the current experience Work together with your team to create a second journey map that shows the ideal experience Make these two artifacts clearly visible (on a wall) next to each other Identify teams responsible for portions of that customer journey and invite them to the wall to review the gap between current and desired states Work with these teams to write UX debt stories to go on their backlogs Clearly identify on the journey maps when the current experience has been improved and who is working on other improvements
