It’s easy to jump to features first. Most teams do this. By structuring your conversations with hypotheses you force the team to think through the context first, and especially, the problem you’re trying to solve. This constrains the space for determining which features to work on. Each assumption you put in place increasingly confines the team’s thinking to a more accurate set of potential features. This focus makes any feature discussion more productive, more targeted, and ultimately more relevant to your customers.
