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Kindle Notes & Highlights
Treat employees well and incentivize them properly, and employees will provide exceptional service to the customer. Amazing customer service leads to customer loyalty, and this is hard to replicate, especially by competitors who don’t value their employees.
This could be a way to go into many different industries. Simply incentivize and treat employees better.
“I remember him telling me that the main objective of his company was to provide an opportunity for his employees to grow and succeed. Well, I called B.S. on that, but what I learned was that the leaders at QuikTrip, they live that purpose every day.”4
To Chester Cadieux, a leader is not what many people think: Leaders are not necessarily born with the highest IQs, or the most drive to succeed, or the greatest people skills. Instead, the best leaders are adaptive—they understand the necessity of pulling bright, energetic people into their world and tapping their determination and drive.
Chester Cadieux has paid even the lowest store employees high wages compared to competitors. Currently, a new entry-level store employee is paid roughly $50,000 for working a full-time position.
QuikTrip interviews roughly three out of every one hundred applicants and then chooses from those three. The culture of excellence at QuikTrip is so high that some see it as a kind of cult.
QuikTrip promotes an intrinsic ownership mind-set among employees, and a team atmosphere. Employees at the store level are generalists, which means that their responsibilities are for any and all operations at the store. If a register needs to be manned, a toilet needs to be scrubbed, or upkeep outside of the store is necessary, store employees have to be ready to rise to the occasion.
I don’t order our managers to keep in close contact with their employees. But I do nag them.
Almost none of Nucor’s employees, including James Samuel Jr. and CEO Kenneth Iverson, had any prior experience in the steel industry, and therefore they did not know what was impossible for a steel company.
Being willing to do things differently seems like a big deal. One way to do this may be to take lots of risky bets by people who genuinely think they'll succeed
He also grew up with a respect for those “who worked with their hands as well as their heads.”3
The iron rule of nature is: you get what you reward for. —Charlie Munger
According to Kenneth Iverson, Nucor’s success was ultimately tied to how the company paid its people;
All workers are paid a lower base salary than the industry norm (generally 65% to 70% of the norm), so employees start off each day unsure whether they will earn a competitive wage.
The second intangible but highly motivating factor at Nucor has been the opportunity for advancement. Workers have the ability to move up the organization to higher positions.
His focus on aligning all employees with the same goal, and providing employees with the proper environment to succeed, was observable
Lemann saw that the company was trading at a third of the value of its real estate, and he theorized that an injection of Garantia’s culture could drive significant value. The worst-case scenario would be that Garantia could sell off the real estate and still make money.
The first and most interesting tactic Beto utilized was to reach out to the best retailers in the United States, sending them all letters and asking to meet them and learn about their companies; neither Beto nor his partners had any retailing experience. Most retailers did not respond to his query, but one person did: Sam Walton of Walmart.
Here goes the podcast idea! Get together with experts in the space who aren't competitors and learn al you can.
I was looking at Latin America and thinking, Who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo Group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses . . . It’s the business that must be good.9
“I used to laugh and tell people within the company that we would buy Anheuser-Busch one day . . . I laughed so that people would not think I was crazy . . . Although it was a dream, there was a chance of achieving it by feeling your way forward.”
First, AB InBev creates a basic, simple prototype, to get an understanding of how the company and consumers might react. Then the company provides a small amount of capital, perhaps $50,000, to test it out further. Telles finishes: Three months from now, there are ten guys showing. Two are going to be good. You have to be merciless, to cut those that do not deliver, and then you give $500,000 or more or something [to the ideas that show promise].14
Little bets strike again. There are going to be tinkerers who love to do this kind of thing. Give them the resources to make a little bet. Be brutally honest about the results.
Folks wil do amazing with the right
- feedback loop
- incentives
- agency (power to change things)
Everything has to have an owner with authority and accountability. Debate is good, but in the end, someone has to decide.
Employees] give you one or two years to prove that all you are saying is really true.”
the American private equity firms buy companies and hire a bunch of people who they don’t know [mostly professionals] to send there. I mean, our system is superior because of a system that we developed at the beginning of Garantia, which was this: since we had no money and no name, we had to compete in attracting the best people to work with us [and develop them].
A corporation is composed of people who, whether consciously or unconsciously, are essentially working for primarily selfish reasons. Great leaders can attract and, most importantly, retain high-quality individuals by convincing them to work hard for the good of the company. Intelligent fanatics create a higher cause that all employees have the chance to become invested in, and they provide an environment in which it is natural for employees to become heavily invested in the company’s mission.
At QuikTrip, employees are told to always ask themselves, “What would your mother think about what you did today?”5
All the successful people I ever met were fanatics about focus. Sam Walton, who built Walmart, thought only about stores day and night. He visited store after store. Even Warren Buffett, who today is my partner, is a man super focused on his formula. He acquires different businesses but always within the same formula, and that’s what works. Today our formula is to buy companies with a good name and to come up with our management system. But we can only do this when we have people available to go to the company. We cannot do what the American private equity firms do. They buy any company, send
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Bernard Marcus, the cofounder of Home Depot, describes how productively paranoid Sam Walton was at Walmart, and how most complacent CEOs act: But if you ask Sam how’s business, he’s never satisfied. He says, “Bernie, things are really lousy. Our lines are too long at the cash registers. Our people aren’t being helpful enough. I don’t know what we’re gonna do to get them motivated.” Then you ask some of these CEOs from other retail organizations who you know are on the verge of out of business, and they brag and tell you how great everything is.33
Many growing companies fail not due to external competition but because they become overmanaged and underled.
Intelligent fanatic CEOs create a well-oiled machine before pushing the accelerator to the floor.
Maintaining high profit margins while growing is a very difficult feat. What the intelligent fanatic model proposes is that the only truly sustainable competitive advantage is a company’s human capital.

