An awful lot of what we did at FedMart was counterintuitive to people who were in the merchandising business at that time . . . Many retailers look at an item and say, “I’m selling this for ten bucks. How can I sell it for eleven?” We look at it and say, “How can we get it to nine bucks?” And then, “How can we get it to eight?” It is contrary to the thinking of a retailer, which is to see how much more profit you can get out of it. But once you start doing that, it’s like heroin. - Jim Sinegal, Fortune 2006
