The first and most interesting tactic Beto utilized was to reach out to the best retailers in the United States, sending them all letters and asking to meet them and learn about their companies; neither Beto nor his partners had any retailing experience. Most retailers did not respond to his query, but one person did: Sam Walton of Walmart.
Here goes the podcast idea! Get together with experts in the space who aren't competitors and learn al you can.
