Self-Talk and Self-Defeat Keep in mind that the average person processes 50,000 words of self-talk per day. This is a lot of chatter flowing through your mind, and through your clients’ minds, and on average three-quarters of these thoughts are negative. To put this in context, the average business book is approximately 50,000 words. So ask yourself, why are we each writing a book about ourselves on a daily basis that tells us we suck?
