“My friend Lynn Gordon is a brilliant thinker and designer, and for years, she was in the business of designing toys and soft goods for moms with toddlers. Every toy company in America was mean to her, rejected her, had nothing to do with her. I said: ‘Lynn, it’s simple. Toy companies don’t like toy designers. They’re not organized to do business with toy designers. They’re not hoping toy designers will come to them.’ I said, ‘Come with me into the book business. Because every day, there are underpaid, really smart people in the book business who wake up waiting for the next idea to come
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