BE A MEANINGFUL SPECIFIC INSTEAD OF A WANDERING GENERALITY On saying “no” and declining things: “The phone rings, and lots of people want a thing. If it doesn’t align with the thing that is your mission, and you say ‘yes,’ now [your mission is] their mission. There’s nothing wrong with being a wandering generality instead of a meaningful specific, but don’t expect to make the change you [hope] to make if that’s what you do.