Bhushir Mankad

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Part of the analysis that led police to McDaniel involved his social network. He knew criminals. And there is no denying that people are statistically more likely than not to behave like the people they spend time with. Facebook, for example, has found that friends who communicate often are far more likely to click on the same advertisement. Birds of a feather, statistically speaking, do fly together.
Bhushir Mankad
Birds of a feather fly together
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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