The important point for people reading this is that we all get into situations where we have to make arguments on purely logical or technical grounds. Like putting forward an investment in a business or a planning application. Fundamentally it seems like it is a technical issue: does this meet the investment criteria or the planning rules? But this purely technical argument is being addressed to people. When they see the document on the table, do they want to approve it, or do they want to knock it back? And that can be down to personality or chemistry or track record. What you are saying: you
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