Andrew Doran

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one of the things you have always done well, if I may say, is that you don’t glorify your own success. You are not the kind of person who gets out there in the media and talks up their own team, their performance, what they are going to achieve next season. I think it’s lethal, because if you are telling the truth you are just attracting attention. And if you are not telling the truth, you let people down. Whereas you always keep it low key. This is an example of where people should have asked themselves, ‘Why would Ross Brawn be telling us that he has discovered 50 per cent extra downforce, ...more
Total Competition: Lessons in Strategy from Formula One
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