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Centralized Partnership: The Best of Both Worlds Being centralized is too slow and disempowering. Designers enjoy the variety and collegiality, but ultimately feel stifled by their lack of impact. Going decentralized initially improves matters, in terms of both speed of release and quality, but over time designers grow restless and feel lost, and customers struggle with the lack of cohesion. Teams are thus tempted to re-centralize, but fear they’ll just end up in the same place. It’s like the Kobayashi Maru,[14] but there’s a lesson to take from Captain Kirk. There’s a third way to run design ...more
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Org Design for Design Orgs: Building and Managing In-House Design Teams
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