To overcome this, the design organization must be empowered to define quality standards for their team and their organization. Those standards then must be externalized so that others know what is being upheld. The goal is to take as much subjectivity as possible out of the equation, shifting design critique from a stance of personal preferences (“I really love this shade of blue”) or a desire to stand out (the infamous “make the logo bigger”) to an agreed-upon set of principles and guidelines that explain the team’s definition of quality, supported by numerous examples of design work that
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