While design professionals are roughly split 50/50 across male/female lines, it’s not uncommon for more technical product design teams to exhibit the same lack of gender and racial diversity of their broader organization. When Peter joined one company, he inherited a product design team of 11 men and 2 women, almost all in their mid-20s. Peter witnessed how this narrowed the team’s worldview, with expectations that users had a degree of savvy with mobile and web conventions as they who were born digital. However, the company’s audience was overwhelmingly female and middle-aged. And while a
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