At MX 2015, Katie Dill, director of Experience Design for Airbnb, shared her team’s mantra of “Know the moments that matter. Keep it simple. Make it visual. Ensure it’s visible.” They partnered with Gensler to create an award-winning studio space that supports collaboration with no shortage of wall space to showcase work and remind the team and visitors that they’re in the business of creating a sense of belonging in the world. Their physical space is directly connected to their purpose (Figure 8-4).
