As designers become more senior, shift expectations to delivery, impact, and organizational influence. Consider factors such as the scope of projects, how many workstreams they are driving, timeliness and quality of their work, and their ability to productively engage senior executives. Because each team member is on their own journey, it’s important to manage expectations person by person, and resist the temptation to set middle-of-the-road standards everyone can meet. Tailoring growth plans to individuals encourages them to be the best they can be.
