we prefer the definition from noted user experience expert Jared Spool, who wrote, “Design is the rendering of intent.” He continues, “The designer imagines an outcome and puts forth activities to make that outcome real.”[7] This might seem vague or abstract, but that’s purposeful — it points out that “design” is happening all the time, in a variety of contexts, whether or not we think of it as that. For a company to better deliver on its own intentions, it benefits from incorporating mindful design throughout its activities.
